The diamond dream is alive and well. I recently had the privledge of hearing Stephen Lussier, the Executive Director of DeBeers, speak about the allure of diamonds. He made the following points…
Diamonds are the universal symbol of love. Luxury goods like a Cartier Watch or Gucci Handbag say you are successful, but diamonds say you are loved. A beautiful diamond engagement ring or a dramatic pair of diamond stud earrings say you are both loved and committed.
Diamonds are timeless. A luxury watch, handbag, or clothes will eventually go out of style, a gift of technology such as a laptop computer or tablet will become obsolete, a diamond will never go out of style and can be passed down from generation to generation. Many women would prefer a gift of a diamond that they could pass down to their children or grandchildren when they are through enjoying it. A diamond is forever.
A diamond has enduring value. Although most people do not purchase diamonds as an investment, a diamond does have intrinsic value. It is comforting to know that when you purchase an expensive diamond, it will have value ten, twenty, or thirty years in the future.
A diamond is the ultimate gift of love, just as important a diamond is beautiful. The look on your loved one's face when she opens that tiny box will be absolutely priceless. Please stop by our Beachwood showroom to experience the diamond dream.