June 2012

Thursday, June 21, 2012

As a jeweler, I believe every aspect of my business contributes to how I am perceived. Every detail no matter how large or small defines Spiegel and Son. It is all important, from finding a client a large diamond for a milestone anniversary, to repairing a thin necklace. The merchandise I stock, the brands I associate my name with are clearly vital factors in defining who I am.

Recently on my way out to Las Vegas for the JCK Jewelry Show I ran into a fellow jeweler. When we started comparing our shopping lists the subject of silver jewelry arose. With the spike in gold prices the last few years many jewelry designers have switched from making their jewelry in gold to silver. Other alternative metals like tungsten, titanium, cobalt, seranite, and steel have also become popular. You can now walk into some jewelry stores and see more silver and alternative metals than gold and platinum.

I firmly believe silver and alternative metals deserve a prominent place in our industry. I proudly carry silver and colored gem jewelry from Sara Blaine and alternative metal wedding bands from Benchmark. But when push comes to shove I am a jeweler who specializes in fine jewelry. My passion is creating beautiful jewelry using diamonds and other precious gems deftly set in well made gold and platinum mountings. Today you can purchase inexpensive jewelry anywhere, including Kohl’s, TJ Maxx, and kiosks at the mall. I don’t want to compete with these places. I want the Spiegel and Son experience to be superior to these outlets. Stunning jewelry, stellar service, a trusted jeweler for life. That is who I am!